YouTube Pays Over $ 30 Bln to Creators, Artists

YouTube announced on Tuesday that it has paid creators, artists, and media organizations more than $30 billion in the last three years, according to Oxford Economics report.

Meanwhile, the YouTube CEO Susan Wojcicki explained that the video hosting service contributed around $16 billion to the U.S. GDP in 2019, while supporting the equivalent of 345,000 jobs.

Also, the UK in 2019 saw approximately 1.4 billion pounds contributed to the British GDP and the equivalent of 30,000 full time jobs. And in France, there was an estimated 515 million euros contributed to the French GDP and the equivalent of 15,000 full time jobs.

Moreover, Wojcicki noted that the Google-owned company still has room to improve in communicating its new policy guidelines, especially when it concerns strikes affecting advertising dollars.

“We’re always working to strike the right balance between openness and responsibility as we meet the guidelines set by governments around the world,” Wojcicki said. She added, YouTube will work to improve transparency in its policies, offer more support for creators, and improve the appeal process for creators.

In addition, the YouTube's priorities for 2021 includes growing the creator economy, helping people learn new skills and working with governments around the world as it faces increasingly complicated regulatory issues.