On Friday, media reports indicated that lifestyle influencer, Valeria Márquez, was shot dead on Tuesday night during her live stream on TikTok.
The Jalisco State Prosecutor’s Office confirmed in a statement that Márquez was shot by a male intruder at the salon, where she worked in Zapopan, Mexico.
She was pronounced dead at the salon, the prosecutor’s office added.
Prosecutors are investigating the incident as a suspected case of femicide (the killing of a woman or girl for gender-based reasons).
The police didn't reveal the identity of the suspect.
According to The Guardian, during the livestream, Márquez mentioned that someone came to the salon when she was not there to deliver an “expensive gift” to her.
Márquez said she was not planning to wait for the person to return.
While seated at a table holding a stuffed animal toy, Márquez was heard saying, “They’re coming,” before a voice in the background asked: “Hey, Vale?”
“Yes,” she replied, before muting the sound on the live stream. Seconds later, Márquez was shot.
Then a person, whose face was briefly seen on the live stream, ended the stream, The Guardian added.