Prominent US-based Tourism Expert, Happy Hilal, affirmed that the opening of the Grand Egyptian Museum (GEM) represents a "historical and qualitative leap" that will fundamentally change the global cultural tourism map, firmly establishing Egypt as a "Star Destination" par excellence.
In a press statement from Washington, Hilal said: "The Grand Egyptian Museum is not merely a structure for displaying antiquities; it is a comprehensive civilizational gateway that utilizes state-of-the-art technology to present the story of Ancient Egypt to the world in an innovative and captivating manner. Its unique location in close proximity to the Giza Pyramids makes it an unmissable stop for any tourist visiting the region."
Key Statements by Expert Happy Hilal:
1. Boosting Cultural Tourism:
"The GEM, with the entire treasures of the Golden King Tutankhamun displayed together for the first time, will attract a new demographic of tourists interested in culture and history, especially from major markets like North America and Europe, which prioritize rich and advanced museum experiences. We anticipate the Museum will help double the number of cultural visitors in the coming years."
2. Elevating the Overall Tourist Experience:
"The massive investment in the Museum and its surrounding area—including infrastructure and service facilities—transforms a visit to the Pyramids and the GEM into a comprehensive and sustainable tourism experience, moving beyond the concept of a quick stop. This transformation is precisely what the modern tourist demands, particularly the American traveler who seeks quality, comfort, and cultural depth."
3. Egypt's Global Soft Power:
"The Grand Egyptian Museum sends a powerful message to the world: Egypt is embracing its great history, protecting it, and sharing it with humanity according to the highest global standards. It is an investment in Egypt's soft power, as well as a scientific and research hub for scholars and archaeologists, thereby enhancing Egypt’s stature as a global center of civilization."
4. Economic Catalyst:
"The project’s impact extends beyond the cultural realm; it is a significant economic and developmental engine. It will contribute to increasing the average tourist spend, creating new job opportunities, and attracting investment to complementary sectors like hotels and tourist services around the Cairo and Giza area."
Hilal concluded his remarks by stating: "The Grand Egyptian Museum is Egypt's gift to the world in the 21st century. I expect it to quickly join the list of the world's most visited museums, firmly re-establishing Egypt's leading position on the global tourism map."
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