Cinemas in the UK banned teenagers in suits from buying tickets to new film; Minions: The Rise of Gru due to the #gentleminions trend on social media.
The trend has taken the social media platform by storm as users shared videos of young people dressing up in suits to watch the movie in large groups.
Media outlets called the move "rowdy behaviour" with youngsters shouting and throwing things, leading some cinemas to ban the suit-wearing groups altogether.
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Problems seemed to begin in Guernsey where its only cinema was forced to cancel screenings of the film, blaming "stunningly bad behaviour", including vandalism, throwing objects and abusing staff.
Mallard Cinema manager Daniel Phillips-Smith told the BBC: "It's been absolutely heartbreaking. We've had families who won't even go back into the screen when we've tried to sort it out, families leaving before the film has even started, and of course, the children have been in tears."
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Images have appeared on social media of teens wearing suits and photographed along with the movie posters.
Several cinemas displayed signs warning customers: "Due to recent disturbances following the #GentleMinions trend, any group of guests in formal attire will be refused entry for showings of Minions: The Rise of Gru."
The Gru spinoff hit theatres on July 1 after being delayed two years due to the Coronavirus pandemic. The voice cast includes Carell, Coffin, Taraji P. Henson, Michelle Yeoh, RZA, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren, Danny Trejo, Russell Brand, Julie Andrews, and Alan Arkin.
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