Canadian singer Abel “The Weeknd” Tesfaye has unveiled the album cover for "Hurry Up Tomorrow", the final part of a trilogy that began with 2020’s "After Hours" and 2022’s "Dawn FM".
“ALBUM COVER,” he captioned the post, which he revealed on social media Saturday along with a Hurry Up Tomorrow preorder link. The cover is a headshot of Abel Tesfaye, stunning in its simplicity.
"Hurry Up Tomorrow", which does not yet have an arrival date, was announced on September 4, with a visual teaser and a press release statement explaining its order in the trilogy as “the creative apex of the project, serving as the third and final chapter crafted with existential and self-referential themes as seen with the latest visionary teasers that have set fans ablaze with anticipation for this concluding installment.”
The album cover followed on September 7, the date of The Weeknd’s anticipated livestream from São Paulo, where he’s performing a special one-night-only concert at Estádio MorumBIS.
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Tesfaye composed the central song of his upcoming album in São Paulo just under a year ago, when his After Hours Til Dawn Tour brought him to the city in October for a two-night stint at Allianz Parque.
Additionally, The Weeknd will open his “Halloween Horror Nights” experience at Universal Studios, titled “The Weeknd: Nightmare Trilogy,” which runs from September 5 to November 3.
Next month, The Weeknd will conclude his two-year “After Hours Til the Dawn” tour with a quartet of shows in Australia, two each in Melbourne and Sydney on October 5 and 6 and October 22 and 23.
The Weeknd launched the new chapter in July with a minute-plus-long clip, posted in his Instagram story, that combines a surreal series of dream-like images from the last four years of his musical career: There’s the sports car, poker theme, red suit and sunglasses and sports car he sported in “Blinding Lights” and the other videos from “After Hours”, segueing into the old man imagery from “Dawn FM,” then the hooded characters featured in his “After Hours Til the Dawn” tour, and then new elements come in.
It also featured a character, possibly a mannequin, wearing a mask that looks very much like his own face (he wore a lot of masks on the tour).
In the conclusion, a character that looks like him as a young boy is surrounded by a horde of white mannequins reaching for him. Throughout, hazy music plays, largely synthesizers and massed Weeknd vocals, which are presumably blurry remixes of new (and possibly older) material.
The clip concludes with a ray of sunlight hitting the boy’s head and spreading out as grass and flowers grow, adding up to a fairly obvious death-redemption-rebirth theme.
It ties together with the vague hints he gave Variety during an interview mostly about his HBO drama “The Idol” in June of 2023.
Asked if there would be new music after “The Idol” and after the tour, he replied: “I’m finishing the third part of this of this saga, of this trilogy,” he said. “The name of it will come out soon, but it’s not called what some fans think it’s called… what they think it’s called is actually a song on the album, but that’s not what the actual album is called. [It’s unclear which speculative title he’s referring to.] So I’m just gonna say that.”
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