Sony Music India has unveiled the music video “Sunoh” which serves as an introduction to the characters of Riverdale from the Netflix movie "The Archies".
The movie adaptation is a coming-of-age, live-action musical set in 1960s India and based on the Archie comics. It focuses on The Archies, a fictional band introduced in "Life With Archie" issue #60 in 1967.
The band's universe has consisted of classic franchise characters such as Archie, Betty, Veronica, Jughead, Reggie Mantle, and Kevin Keller. They were so popular real musicians produced a handful of albums as the fictional band throughout the late 60s and early 70s. The band also had a Christmas-themed album come out in 2008.
The project features the offspring of many of Bollywood’s current superstars. These include: Mihir Ahuja, Dot, Yuvraj Menda and Vedang Raina.
They are joined by Khushi Kapoor, the daughter of the late actor Sridevi and producer Boney Kapoor and sister of Janhvi Kapoor; superstar Shah Rukh Khan’s daughter Suhana Khan; and Agastya Nanda, the grandson of revered actors Amitabh Bachchan and Jaya Bachchan.
Zoya Akhtar directed the movie from a script by Akhtar, Reema Kagti, and Ayesha Devitre. It is produced by Akhtar and Reema Kagti for Tiger Baby and Sharad Devarajan for Graphic India.
“Sunoh” performed by Tejas Menon and Shivam Mahadevan, composed by Ankur Tewari and The Islanders, and written by Javed Akhtar, who’s something of a Bollywood icon and also the director's father.
The music video introduces each of the Bollywood royalty in suitably heightened fashion, in addition to featuring supporting characters such as Jughead (Mihir Ahuja), Reggie (Vedang Raina), Ethel (Aditi “Dot” Saigal), and Dilton (Yuvraj Menda).
The first look at the musical was released during Netflix’s Tudum 2023 fan event and featured on a railway sign of “Riverdale - hill station - India.”
Hill station is a term that dates back to colonial times and refers to a town located at a higher elevation than the nearby plain. One of the transport links servicing the hill stations are small mountain railway trains running on narrow gauge tracks, known affectionately in India as “toy trains” and the teaser opens with a shot of the top train puffing into Riverdale station.
The footage also showcased the iconic Pop Tate’s, a soda shop where Archie and his friends hang out. After promising rock ‘n roll, the rest of the teaser is a whirl of teenagers having a good time.
"The Archies" will be released on Netflix on December 7.
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