What Fans Guess about TS12

During the past few hours, a lot of talk can be heard about TS12. Many media reports indicated that Swift shot a new music video for her new era. 

Swifties, gather round. If your notifications have been blowing up with words like “TS12,” “leak,” and “deleted video,” you’re not alone. 

The fandom may have just been gifted the biggest hint yet that Taylor Swift’s 12th studio album is on the way — and, in true Taylor fashion, it didn’t come in the form of a direct announcement.

It came from a casually dropped comment in a Swedish interview, a fast-deleted post, and a pile of cryptic details Swifties have been decoding for months.

The Leak Heard Around the Swiftie World: A Swedish Producer Says They’re “Finishing Taylor Swift’s Album”

In an April 2025 interview with Universal Music Sweden, producer Jacob Criborn — one half of the DJ duo Nause — sat down to discuss his new remix “Canelloni Macaroni” and casually mentioned working with composer Erik Arvinder (known for his arrangements with Coldplay, Avicii, and Zara Larsson).

What fans noticed wasn’t the remix. It was this sentence:

“Vi ska bara göra klart Taylor Swift’s platta.”

(Translation: “We’re just finishing Taylor Swift’s album.”)

If Jacob is right, and Arvinder is helping complete a full Taylor Swift album, that means Taylor is not just re-recording — she’s crafting a brand new body of work. 

This would officially be TS12, the long-awaited follow-up to Midnights and The Tortured Poets Department.

Universal Music Sweden deleted the interview. Which, as any seasoned Swiftie knows, is basically a neon sign that says: Something big is coming.

Let’s be honest. We didn’t need a leak to know something was up. Swifties have been piecing together cryptic signs for months now, and many of them point to — you guessed it — album number 12.

Here are some of the most convincing Easter eggs:

1. 12 D’s in “GODDDDDDDDDDDD”

Back in March, Taylor posted an Instagram Story praising Selena Gomez and Benny Blanco’s album I Said I Loved You First, writing:

“I LOVE THIS ALBUM SO MUCH OH MY GODDDDDDDDDDDD.”

There were exactly 12 D’s. Not 10. Not 13. Twelve. That’s not a typo — that’s Taylor math.

2. Twelve Red Stones at the Grammys

During the 2025 Grammy Awards, Taylor wore a stunning pair of earrings — each adorned with 12 ruby-red gems. Could it have been a nod to her 12th album? Fans certainly think so.

3. The Letter “Thiiiiiiiiiiiis” Had... 12 I’s

In her 2023 letter reclaiming her masters, Taylor wrote the word “this” with 12 I’s:

“Thiiiiiiiiiiiis is what happens when you do it yourself.”

Yes. Fans counted. Yes. It was intentional.

4. New Visual Branding Hints?

The letter also featured a new art-deco style “TS” logo — totally different from Midnights or TTPD. Many believe it could be early TS12 branding hiding in plain sight.

So… If TS12 Is Real, What Will It Sound Like?

Right now, there’s no confirmed title, artwork, or lead single — but based on the producers involved and the string/horn arrangements Erik Arvinder is known for, fans are expecting:

A cinematic, orchestral pop sound, blending Taylor’s storytelling roots with live instrumentation.

Possible emotional continuity from TTPD — but with a more luminous or nostalgic tone.

A return to her “Lover”/“Folklore” lyricism, but with grander sonic ambition.

There’s also speculation that TS12 might be her most personal album yet — think All Too Well meets Long Live energy, but fully grown up and unapologetically bold.