Taylor Swift has released the music video for “Opalite,” the second single off her latest album “The Life of a Showgirl".
The video – which is currently only available to watch via Spotify or Apple Music — begins with a ’90s-style advertisement for Opalite, a cleaning spray promising to “magically transform your problems into your paradise. Using our state-of-the-art chemical potion, it works on friendships, couples, pets and co-workers.”
As the visual for "Opalite” begins, Swift unboxes a pet rock meant to be her new BFF. She and the rock make friendship bracelets, sing karaoke, and go out to the bars together.
The cameos then start coming featuring everyone Swift appeared with on “The Graham Norton Show” in October.
Greta Lee cameos as a singer-songwriter on MTV, Jodie Turner-Smith is an exercise show host, Domhnall Gleeson is in an abusive relationship with his pet cactus, and Lewis Capaldi is a cheesy mall photographer.
Moreover, Murphy shows up not in person, but as an Opalite spokesperson pictured on an ad that Swift and Gleeson see at the mall, and Norton himself is an Opalite salesman.
The video ends with Swift and Gleeson participating in a dance competition in sparkly mint-green-and-orange tracksuits, concluding with a meta moment in the credits showing the video’s stars on “The Graham Norton Show.”
In a post on social media about the video, Swift wrote that she remembers “thinking I got ridiculously lucky” with the group she was paired with for “The Graham Norton Show” and they were “all people whose work I’ve admired from afar.”
“When we were all talking during the broadcast, Domhnall made a light hearted joke about wanting to be in one of my music videos. He’s Irish! He was joking! Except that in that moment during the interview, I was instantly struck with an *idea*,” Swift added. “And so a week later he received an email script I’d written for the ‘Opalite’ video, where he was playing the starring role. I had this thought that it would be wild if all of our fellow guests on ‘The Graham Norton Show’ that night, including Graham himself, could be a part of it too. Like a school group project but for adults and it isn’t mandatory. To my delight, everyone from the show made the effort to time travel back to the 90’s with us and help with this video.”
On Wednesday, Swift revealed her plans to release the music video for “Opalite”.
Like with many reveals during the “Life of a Showgirl” era, the pop star posted a countdown on her website to the “Opalite” music video.
However, there was no ambiguity about when the visual would arrive, with her site stating that it will be released on Apple Music and Spotify Premium on Friday, February 6 at 8 a.m. ET.
Those streaming services will have the video exclusively until February 8 at 8 a.m. ET, when the music video will become available to watch on YouTube.
“Opalite” is the second single from the album “The Life of a Showgirl," which was released in October, selling 2.7 million copies on release day and later eclipsing Adele’s “25” for the most consumption in Billboard 200 history.
The album yielded the first single “The Fate of Ophelia” along with a music video that debuted during “The Official Release Party of a Showgirl.”
During the rollout for “Showgirl,” Swift explained that “Opalite” is her fiancé Travis Kelce’s favorite song and elaborated on the meaning behind the track. “I think that’s his favorite. He loves that one,” she said. “That one was like, I have favorite words, favorite phrases, things I’ll put in an endless file of lyrics that I’m constantly going to go and cherry-pick from when I’m writing, and I had written down the word ‘opalite’ because I learned that it’s actually a manmade opal. Opal can be manmade just like diamonds, and Travis’ birthstone is opal so I’ve always fixated on that, I’ve always loved that stone and I thought it was a cool metaphor that it’s a manmade opal and that happiness can be manmade, too.”
“The Life of a Showgirl” arrived in October, selling 2.7 million copies on its first day and later outpacing Adele’s “25” as the most-consumed album in Billboard 200 history.
Swift focused first on lead single “The Fate of Ophelia,” releasing a music video as part of her “Official Release Party of a Showgirl” screenings and later putting up the video on YouTube.
Taylor Swift
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