Sony released the trailer for “Spider-Man: Brand New Day” on March 17, and in four days, it hit 1 billion views — the first film trailer ever to surpass the milestone.
The footage now has 1.1 billion views, per WaveMetrix, further cementing its status as the biggest movie trailer in history.
Within 24 hours of release, the “Spider-Man: Brand New Day” trailer raked in 718.6 million views, making it the biggest trailer launch ever — for any movie or video game.
After eight hours, it had 373 million views worldwide, which was already enough to make movie history.
The previous record holder, “Deadpool and Wolverine,” had 365 million views in 24 hours after launching at the 2024 Super Bowl.
“Spider-Man: Brand New Day” even broke the 24-hour record for the biggest trailer debut of all time, which was held by last year’s “Grand Theft Auto VI” video game trailer with 475 million views.
Before “Deadpool and Wolverine” held the record, the 2021 blockbuster, “Spider-Man: No Way Home,” made history with 355.5 million views in 24 hours and went on to gross $1.9 billion at the global box office.
“Spider-Man: Brand New Day” is the first time Tom Holland has swung into theaters as Marvel’s wall-crawler since “Spider-Man: No Way Home".
The film's logline reads, “Four years have passed since the events of ‘No Way Home,’ and Peter is now an adult living entirely alone, having voluntarily erased himself from the lives and memories of those he loves. Crime-fighting in a New York that no longer knows his name, he’s devoted himself entirely to protecting his city — a full-time Spider-Man — but as the demands on him intensify, the pressure sparks a surprising physical evolution that threatens his existence, even as a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.”
There are several new and returning faces from the Marvel universe in “Spider-Man: Brand New Day.”
Franchise regulars Zendaya and Jacob Batalon are returning for Holland’s fourth Spidey film, along with newcomers Sadie Sink, Liza Colón-Zayas, Tramell Tillman, and Marvin Jones II.
Mark Ruffalo’s Bruce Banner, aka the Hulk, Jon Bernthal’s the Punisher, and Michael Mando, aka Scorpion, will also appear in the movie.
The fourth “Spider-Man” film is directed by Destin Daniel Cretton from a screenplay by Chris McKenna and Erik Sommers.
Producers include Kevin Feige, Amy Pascal, Avi Arad, and Rachel O’Connor, plus executive producers Louis D’Esposito and David Cain.
“Spider-Man: Brand New Day” hits theaters on July 31.
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