Ministry of Tourism, Antiquities launches major propaganda campaign for royal mummies parade

The Ministry of Tourism and Antiquities, represented in the Egyptian General Authority for Tourism Promotion, is launching a major advertising campaign to promote the procession of royal mummies on Arab and international social media platforms, especially in the main markets exporting tourism to Egypt.

This comes in the light of the propaganda plan approved by the "Tourism Promotion Experts" committee formed by the Minister of Tourism and Antiquities, and headed by the chairman of the board of directors of the Authority.

For his part, Eng. Ahmed Youssef, chairman of the board of directors of the Authority, indicated that this propaganda campaign will include translating all promotional materials and films of the event into 14 different languages, to be published on the official pages of the Ministry and the Authority and in the Arab and international markets.

This propaganda campaign also included allocating advertising space on various social media sites to promote this event in a number of important tourist markets in Saudi Arabia, the United Arab Emirates, Belarus, Ukraine, England, Japan, the United States of America. , Italy, France and Germany.

Moreover, a number of international and Arab television channels will broadcast this event live, in addition to the live streaming of it on the authority’s official YouTube channel “ Experience Egypt”