Lancôme has named Zoe Saldaña, the Academy Award-winning actress, as its latest global ambassador.
“I like the broadening of the narrative of what it means to be a woman — a full, whole woman — in every different stage of her life,” Saldaña said. “So knowing that I am among amazing women like Christy Turlington, it makes me feel like part of a wonderful community of women supporting each other.
“We are coming face forward, and we are saying: To grow in life, to be wiser, to be older is beautiful,” she added. “I love Lancôme is really advocating for and celebrating that.”
Saldaña has been familiar with the L'Oréal-owned brand since childhood. “I remember seeing the brand,” she noted, adding in its commercials the women looked wholesome — beautiful and natural.
Vania Lacascade, Lancôme global brand president at L’Oréal, said: “Zoe is an actress, is a woman that is defined by both scale and substance.”
After blockbuster film franchises such as “Avatar,” “Star Trek,” “Guardians of the Galaxy” and “Avengers,” Saldaña early in 2026 became the highest-grossing actor of all time.
“She’s managed, year after year, to shape a global storytelling across cultures, across generations, and at the same time, she’s maintaining a real fierce sense of identity,” Lacascade said. “She brings this perspective that is quite grounded.”
Lacascade said Saldaña embodies a connection with women and a positivity for life.
“She’s living the philosophy we have at Lancôme, this philosophy of optimism — that optimism is a conscious choice,” she said. “It’s a way to inspire and to invite women to engage with the world with intention and openness.”
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Last year, Saldaña won the Academy Award for best supporting actress in the Netflix crime musical “Emilia Pérez.”
In the film, she plays the role of Rita, which was also recognized with Golden Globe, Critics’ Choice, SAG, and BAFTA awards.
Saldaña recently finished production on Season Three of the undercover CIA drama series “Lioness,” by Taylor Sheridan.
She stars in that with Nicole Kidman and Morgan Freeman. Saldaña executive-produces films through Cinestar Pictures, which she founded with her sisters Mariel and Cisely Saldaña in 2013.
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Saldaña will first be the face of Intercept, part of Lancôme’s recently launched Absolue Longevity MD line.
Its product formulas are centered on Longevity Integrative Science, billed to proactively improve the look of skin’s visible biological age.
She joins a collective of global ambassadors for Lancôme that includes Turlington, Julia Roberts, Olivia Rodrigo, Isabella Rossellini, Aya Nakamura, and Vanessa Kirby.
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