After teasing the song for weeks, Lana Del Rey and Quavo released Wednesday the single and a sunny visual for their new collaboration, “Tough.”
The grainy music video is directed by Wyatt Spain Winfrey, the name behind some of the Migos’ most memorable music videos (“Why Not” and “Need It”). Winfrey has also directed videos for Rich the Kid and the late Drakeo the Ruler.
Del Rey and Quavo delivered the debut live performance of “Tough” during Del Rey’s headlining performance at Boston’s Fenway Park on June 20.
Del Rey has been on the spring/summer festival circuit, having played this year’s Coachella, Hangout, I-Days and Primavera Sound, with Reading, Leeds and Rock en Seine to come; the one-night-only, sold-out show at Fenway will mark her first U.S. stadium headlining concert.
“Tough” was presumably a single from Del Rey’s upcoming album titled “Lasso,” which she announced earlier this year during an appearance at Billboard’s pre-Grammy event in Los Angeles. However, the song appears only on Quavo’s YouTube channel.
“If you can’t already tell by our award winners and our performers, the music business is going country,” she told the crowd. “We’re going country. It’s happening. That’s why Jack [Antonoff] has followed me to Muscle Shoals, Nashville, Mississippi, over the last four years.” At the time, Del Rey said the album would be released in September.
“Lasso” follows 2023’s “Did You Know That There’s a Tunnel Under Ocean Blvd,”.