Fashion retailer H&M pulled a collection of Justin Bieber-inspired merchandise out of “respect” after the singer told fans not to buy the clothing line.
Bieber told his 270 million followers on Instagram that the merchandise collection is “trash” and that H&M went ahead without his “permission or approval”.
“H&M has followed all proper approval procedures, but out of respect for the collaboration and Justin Bieber, we have removed the garments” from stores, a spokesperson said in a statement Wednesday.
The clothes that caused the pop star’s rage included sweatshirts, T-shirts, and hoodies featuring Bieber’s likeness, lyrics, and branding.
H&M provided no details on the financial impact of its decision to pull the products, or how much stock it had.
Lately, the retailer has been suffering from weak sales, seeking to cope with high inflation and shaky consumer demand. Management aims to double sales by 2030.
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