GITIS Rector Highlights Theatre's Role in Cultural Diplomacy

Culture is increasingly serving as a tool of soft power that can foster international cooperation and even pave the way for future economic agreements, according to Grigory Zaslavsky, Rector of the Russian Institute of Theatre Arts (GITIS), in remarks reported by TV BRICS.

Speaking at the St. Petersburg International Economic Forum (SPIEF), Zaslavsky highlighted cultural and educational initiatives in countries including Ethiopia, Senegal and Côte d’Ivoire, where arts programs are helping strengthen international partnerships with support from both public institutions and businesses.

He also stressed that advances in artificial intelligence and digital technology are enhancing, rather than replacing, the value of live theatre.

“The more technological opportunities emerge, the more valuable the living theatrical tradition becomes,” Zaslavsky said, noting that the direct interaction between performers and audiences remains the essence of theatre.

The GITIS rector further highlighted the institution's international outreach through theatre schools and masterclasses in Kyrgyzstan and several African countries. He said such initiatives have helped attract foreign students and expand interest in Russian theatre education.

Zaslavsky also emphasized the importance of promoting Russia's theatrical heritage globally, including the legacy of the Stanislavsky system and contemporary developments in Russian theatre.

The comments were made during the 29th St. Petersburg International Economic Forum, where TV BRICS served as an official media partner.