Eminem has joined hands with Detroit native Big Sean and metro Detroit emcee Babytron for his new single “Tobey,” out July 2.
It is the second single of his upcoming album “The Death of Slim Shady (Coup De Grâce).”
“Tobey,” is likely a reference to Spider-Man’s Tobey Maguire based on a lyric from the teaser, which will arrive a few days before the Cole Bennett-directed video premieres on July 5.
In a preview for the clip on social media, Eminem sports a hockey mask and chainsaw similar to the ones he wielded on his Anger Management tour in 2000.
Eminem has been on somewhat of a nostalgia kick in the rollout for “The Death of Slim Shady” with the release a few weeks back of “Houdini,” a callback to his 2002 single “Without Me,” right down the music video where he’s dressed like a superhero navigating a comic strip world.
He announced “The Death of Slim Shady” during the NFL Draft in April with a Detroit Murder Files crime show teaser.
The rapper hinted that the project would be framed around the demise of his classic alter ego. He later ran an obituary in the Detroit Free Press saying farewell to Slim Shady.
Little is known about “The Death of Slim Shady,” as Eminem has been coy about details. With the album announcement, he stated that it would come sometime this summer, and Dr. Dre has already revealed that he has contributed to production for the record.