On Wednesday, Egypt's Minister of Tourism and Antiquities, Ahmed Issa, kick-started his current visit to Rome, Italy by holding professional meetings aimed at promoting the influx of tourism from Italy to Egypt.
His schedule included meetings with officials and representatives of both the Italian Federation of Associations of Travel and Tourism Companies (FIAVET) and some organizers of tourist trips to Egypt, including Atelier Vacanze and Boscolo Tours.
During these meetings, Issa illuminated Egypt's national tourism strategy, underlining the significance of bolstering access to Egypt as a top-tier tourist destination. He focused on augmenting the volume of incoming flights in collaboration with the Ministry of Civil Aviation, while also fostering a conducive climate for tourism investment in Egypt. Concurrently, he emphasized refining the Egyptian tourist experience.
Issa demonstrated the recent encouraging statistics of incoming tourism to Egypt, spotlighting a substantial growth in visitor numbers from Italy, one of Egypt's primary tourist markets.
He also detailed the Ministry's diverse partnership programs with international collaborators, encompassing flight incentives and joint marketing initiatives. Further, Issa outlined the Ministry's concerted efforts to bolster its supervisory function to ensure an exceptional tourist experience in Egypt and enhance the quality of services rendered.
The Minister also shed light on the major tourism offerings that distinguish Egypt as a unique tourist hotspot, along with newly conceptualized tourism products currently under development. These offerings aim to accentuate both Egypt-specific and regional attractions.
He familiarized himself with the tour companies' operational strategies, their booking trends for Egypt in the forthcoming period, and the Italian market's most sought-after Egyptian tourism products. The minister also welcomed suggestions and insights on stimulating further tourism movement from Italy to Egypt.
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