Egypt, Procter & Gamble Discuss Expanding Local Manufacturing, Boosting Exports

Egypt's Minister of Investment and Foreign Trade Mohamed Farid held talks with senior executives from Procter & Gamble (P&G) on the company's plans to expand its manufacturing footprint in Egypt and increase exports to African and Gulf markets, as the government pushes to position the country as a regional manufacturing and export hub.

The meeting was attended by Karim El Sherif, Chief Executive Officer and General Manager of Procter & Gamble Egypt and Expansion Markets Africa, alongside senior officials from the Ministry of Investment and Foreign Trade and the General Authority for Investment and Free Zones (GAFI).

Farid said the ministry is committed to maintaining direct engagement with investors and addressing operational challenges to encourage business expansion, higher production, job creation and export growth.

He added that the continued expansion of multinational companies operating in Egypt serves as a key indicator of improving investor confidence and the country's evolving business environment.

Farid said the government is continuing to implement economic, legislative and institutional reforms aimed at strengthening Egypt's competitiveness and providing investors with greater policy certainty for long-term investment decisions.

He noted that Egypt is prioritizing investments that deepen local manufacturing, increase domestic value-added production, facilitate technology transfer, create employment opportunities and expand exports.

According to the minister, Egypt's strategic geographic location, modern infrastructure and extensive network of free trade agreements provide manufacturers with preferential access to regional and international markets, reinforcing the country's ambition to become a regional production and export platform.

He also described existing investors as the country's strongest ambassadors, saying the success of global companies operating in Egypt helps attract additional foreign direct investment.

During the meeting, Procter & Gamble executives outlined plans to increase the use of locally sourced inputs, expand domestic manufacturing operations and boost exports from Egypt to Gulf and African markets.

The company said Egypt has become one of its most important regional production bases thanks to its strategic location, skilled workforce and advanced infrastructure.

P&G officials also praised the Export Development Fund, saying its support has strengthened the competitiveness of Egyptian-made products and helped the company expand exports in recent years. They also commended the government's efforts to improve the investment climate and enhance the competitiveness of Egypt's industrial sector.

At the conclusion of the meeting, both sides agreed to continue coordinating on the company's expansion plans and explore additional investment and export opportunities in support of Egypt's strategy to attract more foreign direct investment, increase exports and deepen local manufacturing.