Ed Sheeran has teased the release of his new album about the season of autumn, with new music set to be released next week.
After teasing that “Autumn is coming” on Instagram, the “Eyes Closed” singer then shared a spoof infomercial online, which advertised “damper hampers” for the upcoming season.
He also then shared a phone number (+1 917 909 4498), which plays a message from “Gingerbread Man Records,” saying that all the hampers are sold out, but that more will be stocked on August 24, a potential release date for new music.
Before the commercial dropped, Sheeran shared more details about the album in an interview with Andy Cohen for his Deep & Shallow SiriusXM podcast. When Cohen asked if “Autumn Is Coming” was a reference to new music coming in October, Sheeran said “Not in October. No, but there is new music coming.”
To clarify, Sheeran said, “It’s an album about Autumn and… I kind of have no expectations for it. I sort of, I made it whilst basically I, it was the album I was trying to make and then – (subtract) happened. And then, so I kind of like have finished it over the last year and, yeah, it’s ready to come out, so I’m gonna put it out.”
Sheeran dropped his latest maths-themed album, – (subtract), came out earlier this year.