Demi Lovato has made her long-awaited return to her pop roots with her ninth studio album, "It’s Not That Deep," which hit streaming services on Friday.
After seemingly throwing a funeral for her pop era with the rock- "Holy Fvck" in 2022, Lovato pivots into her electro-pop bag for It’s Not That Deep, and she wants to see fans let loose on the dancefloor.
Lovato switches to her electro-pop bag for her album in a desire to see her fans go wild on the dance floor after seemingly throwing a funeral for her pop era with the rock-tinged "Holy Fvck" in 2022.
The 11-track LP was preceded by a trio of uptempo singles, including “Fast,” “Kiss” and “Here All Night.”
“This music is a perfect reflection of where I’m at today. I had such an incredible time making this album with Zhone and it was such a freeing experience to let loose and have fun with it,” she said in a statement in September. “With my past eras, I often wrote cathartic music about heavy topics that I needed to process. When I got back in the studio this time around, those songs just weren’t resonating anymore because I’m not in that place in life.
Lovato added: “I’m happy, I’m in love, and I just want to enjoy life and have fun. I realized it’s not that deep anymore, and that became the ethos for this album. It’s Not That Deep is meant for late nights and dancefloors, and I can’t wait for you all to dance with me.”
Demi will celebrate the release of her ninth studio LP with a one-night-only show in Los Angeles on Saturday night (Oct. 25) at the Palladium.
Stream "It’s Not That Deep" below.




