Dr. Jihan Zaki, Egypt’s Minister of Culture, received Dr. Amr El-Leithy, President of the Islamic Broadcasting Union (OSBU), at the ministry’s headquarters to discuss mechanisms for strengthening bilateral cooperation across various cultural and media sectors.
Key Areas of Collaboration
The meeting focused on activating cooperation protocols, specifically targeting the following strategic areas:
Artistic Production: Launching high-caliber joint artistic projects.
Media Development: Enhancing training programs and academic activities for industry professionals.
Documentary Filmmaking: Producing films that highlight shared heritage and contemporary arts.
Global Outreach: Promoting Egyptian arts and culture internationally to support the creative and cultural industries.
Strengthening "Soft Power"
Dr. Jihan Zaki emphasized that this partnership serves as a significant milestone in amplifying Egypt’s global cultural footprint. She noted that such initiatives are essential for supporting Egypt’s "soft power" and fostering the values of dialogue and civilizational exchange between nations. The Minister reaffirmed the ministry's commitment to expanding these partnerships to ensure a tangible and sustainable impact on the cultural landscape.
A Shared Vision
For his part, Dr. Amr El-Leithy expressed his pride in collaborating with the Ministry of Culture. He underscored OSBU’s commitment to supporting joint ventures with Egypt, aiming to enhance cultural and media exchange among OIC member states. He added that such efforts are crucial for showcasing Arab and Islamic creativity on both regional and international stages, while extending his best wishes to the Minister in her current role.
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