COVID-19 Shares in Flourishing Xmas Seasonal Industries

Despite the severe damages that COVID-19 caused to the world economy, it somehow shares in flourishing the seasonal industries related to Christmas in the US.

The field of Christmas trees trade is one of the most enhanced seasonal fields in the US economy; the number of the sold Christmas trees was increased by more than 29% in 2020.

However, this sector has faced various crises at the beginning of the year because traders suffered from a lack of natural trees in the local market due to extra-successive demands.

"National sales data is hard to find, but across the country, Christmas tree grower associations say that retailers are running through their tree supplies quickly and that growers are reporting a big increase in sales," The New York Times reported.

Also, George Nash who used to sell Christmas trees told the newspaper, "The demand is crazy right now,” adding, “We are almost twice ahead of where we were last year at this point, in terms of sales. If the trend holds, it will be the best year we ever had.”

Moreover, Shirley Brennan, the executive director of the Canadian Christmas Tree Growers Association, indicated, “We’re having difficulty filling extra orders from the States,” asserting, “That demand, we can’t keep up with.”

Americans spent more than 4.5 billion dollars in 2019, this number is expected to be increased by an extra one billion dollars in 2020.

Previously, the average of the sold natural trees by Americans wandered between 25 and 30 million trees, alongside 20 million artificial trees.

The sector of seasonal gifts and cards is expected to witness a surprising increase. According to a survey conducted by True Global Intelligence highlighted that half of the respondents said: "the pandemic had strengthened their desire to spend money on experiences rather than gifts this year."

It is worthy to mention that almost the majority of world countries canceled public Christmas celebrations due to the sparking second wave of COVID-19. This encouraged people to give more care to home celebrations including trees, and decorations to feel the spirit of the season.