Celebrities, Including Justin Bieber, Featured in Metaverse World

Many celebrities, including Justin Bieber, Snoop Dogg, Paris Hilton, and Tia Kofi have embraced the metaverse world.

Justin Bieber

Canadian singer Justin Bieber introduced a wave of young fans to new technologies in 2021 when he held his first concert 'inside the metaverse'.

Bieber held a free 30-minute concert on the virtual music platform, performing songs from his latest album, 'Justice'.

Although it was not a fully immersive metaverse experience, the concert gave people a glimpse of what attending popular events could be like in the near future. 

Snoop Dogg

American rapper Snoop Dogg is recreating his real-life mansion in Diamond Bar, California within “The Sandbox”, a virtual world that uses the cryptocurrency Ethereum to enable transactions.

The rapper has already conducted a land sale, providing fans with an opportunity to live next door to him in his metaverse, called the “Snoopverse”.

Paris Hilton

Last year, American media personality Paris Hilton built 'Paris Hilton World', a virtual world inside a social online gaming platform, Roblox.

Inside her magical world, visitors can transport themselves to an “immersive fairytale island” that is filled with “unicorns, dazzling rainbow rivers, and forests made of cotton candy.”

“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” said Hilton. “Not everybody gets to experience that, so that's what we've been working together on over the past year – giving them all my inspirations of what I want in that world.”

Stan Wawrinka

Swiss tennis player and three-time Grand Slam champion Stan Wawrinka is hosting an ongoing competition inside the metaverse world.

In line with the 'Ballman Project', Wawrinka has launched a collection of 6,200 non-fungible token (NFT) tennis players that owners can use to participate in the virtual tennis tournament.

Jake Paul

American boxer, entrepreneur, and YouTuber Jake Paul owns a home in the crypto-oriented metaverse space Bloktopia.

Paul gave away a portion of his virtual real estate in 2021, a prize valued at $100,000 (£80,000).

“When I first found out about Bloktopia, I thought it was such a unique opportunity that I had to get involved in it,” Paul said. “The Reblok up for grabs is part of my home and legacy in Bloktopia and whoever wins isn't just getting a piece of real estate in Bloktopia, they're getting a piece of my real estate.”

Tia Kofi

British drag performer Tia Kofi entered the metaverse earlier this year, as part of a collaboration with Meta CEO Mark Zuckerberg.

Tia Kofi and two fellow drag acts; Blu Hydrangea and Adam All appeared in person on a catwalk at an event in London last September.

Harry and Meghan

The Duke and Duchess of Sussex are in talks with an award-winning tech firm to build their own world in the virtual universe, according to “The Mirror”.

Meghan and Harry could appear in their metaverse as digital avatars of themselves to hold business meetings or make special guest appearances.

“Both Meghan and Harry believe they will have an even greater ability to spread their message if they have a presence in the virtual world as well as the physical world,” a spokesperson said. “They've spoken to a variety of experts and the view is this is the next stage to take their brand truly global.”