BTS’ Jungkook Gifts Fans with Emotional Visualizer for “Hate You” Ahead Of Military Enlistment

BTS member Jungkook is reflecting on failed love in the emotional music video for his ballad “Hate You”.

The somber clip opens with black-and-white shots of the K-pop idol sitting by himself on a bed and overlooking a brightly lit cityscape while solemnly singing about the scars of a past relationship. 

The visual later shifts to color and features an animated snippet of two lovers running through a snowy forest.

“Audiences are taken on a transformative journey alongside the artist as the video unfolds, shifting from a melancholic black and white ambiance to a burst of colors with the vibrant hues breathing life into the visuals,” Big Hit and HYBE wrote in a press release about the video.

“Hate You” is co-written with Shawn Mendes and is featured on the BTS superstar’s first solo album, "Golden". 

“‘Hate You’ is a pop ballad track that evokes a deep surge of emotions with a simple blend of lofi piano and Jung Kook’s vocals,” the statement added. “It portrays the heartbreaking moment of forcing oneself to hate one’s innocent beloved as the love one feels is too much to bear.”

The video follows Golden remixes of “3D” with Justin Timberlake and “Standing Next to You” Ft. Usher.

The fresh releases arrive as Jungkook prepares to enlist in the South Korean military. In late November, he took to Weverse to share a sweet message with ARMY.

“In December, I will start a new journey I’m leaving you for a while to serve in the military,” he wrote. “As I share this news, I feel heavy on one hand, and on the other hand, I’m reminded of precious memories with ARMY, so my heart warms up. Every moment I’ve spent with you has been the brightest time of my life. ARMY’s laughter, support, and love led me to this point. Thank you so much for supporting my dream and walking with me silently.”

South Korea requires an 18-month military service for all able-bodied men by the time they turn 28. BTS announced a pause in their work in October 2022 to allow all the K-pop singers to enlist. The band is expected to routine in 2025.