BLACKPINK’s "Kill This Love" MV Hits 2 Billion Views on YouTube

BLACKPINK, the multinational female music act that is the biggest girl band in the K-pop firmament, have two billion reasons to celebrate this week after the video for their 2019 hit “Kill This Love” became the K-pop girl group’s second visual to cross the double billion mark.

“Kill This Love” now joins the band’s 2018 hit, “DDU-DU DDU-DU,” atop that lofty views mountaintop. 

The quartet — Jennie, Jisoo, Lisa and Rosé — made history at the time of the song’s release when it became the highest-charting Hot 100 hit ever at that time by a K-pop girl group. 

In addition, at the time the visual scored the biggest music video debut in YouTube‘s history, notching 56.7 million views in its first 24 hours on its way to racking up more than 100 million views in less than three days.

The members have been branching out this year, with Rosé unveiling her first campaign with PUMA and Lisa being named Louis Vuitton’s newest house ambassador, as well as landing her first acting gig in the upcoming third season of White Lotus and dropping her collab with Rosalía on the song “New Woman.”