Blackpink Teases Fans with New Music

Yara Sameh

Blackpink served up a sweet treat for BLINKs on Friday when the K-pop girl group released a teaser that suggests new music on social media.

The clip is a simple one, featuring what resembles metallic pink racing marks speeding over a black screen as the music — thumping and club-ready — crescendos before it suddenly stops and a woman’s voice instructs “Jump” as the same word appears in dusty rose.

The post is captioned with a single question: “Ready to Jump?”. No additional details were given.

Fans on the various social media platforms where the 17-second clip was shared were quick to express their excitement over what would be the band’s first new music as a group since sophomore release "Born Pink", which arrived in 2022. Even Diplo jumped into the comments section on one of the Instagram posts, responding, “SO READY.”

YG Entertainment — the agency behind Blackpink — confirmed to Forbes in June that the quartet would debut a new song during the kickoff show of its upcoming global trek titled "DEADLINE WORLD TOUR".

The tour launches with two shows set for July 5 and 6 at Goyang Stadium in Seoul, South Korea.

Fans first started suspecting that new music may be on the way when the group launched a map of Seoul on its website on July 1.

Several popular areas on the map were singled out, but two pins also hinted that something more was happening.

The two pins read, “DO NOT JUMP,” kicking off the speculation that new music arriving would be called “Jump.”

Blackpink’s reunion comes after the quartet — comprised of Rosé, Lisa, Jennie, and Jisoo — took some time apart to focus on their solo projects, from music to acting and more.

Shortly after the teaser’s release on Friday, Rosé promoted the group’s return on Instagram Stories.

In a story, she shared a video of clips featuring Blackpink performances. Above the clip, she wrote, “blinks, we’re coming back tomorrow.”