Blackpink, the multinational female music act that is the biggest girl band in the K-pop firmament, is bringing music into one of South Korea’s most iconic heritage spaces.
The quartet has partnered with the National Museum of Korea — the country’s most-visited museum — for a special project timed to their return with "Deadline," out Friday, February 27, their first group release since 2022’s "Born Pink".
From February 26 through March 8, the museum’s exterior and outdoor plaza will glow in the group's signature pink.
Inside, a dedicated "Deadline" listening zone has been installed along the museum’s “Path to History,” pairing projection mapping with the museum’s monumental marble architecture.
The record arrives after the group’s recent stadium-scale touring run and a stretch of high-visibility solo activity across all four members.
The five-track EP includes the previously-released “Go,” and last year’s “Jump,”.
The project also follows Blackpink’s "Deadline" World Tour, which opened in July last year and wrapped in January.
Prior to that, Rosé, Jisoo, Lisa and Jennie had spent some professional time apart working on solo projects before reuniting on stage.
The quartet has steadily been getting BLINKS ready for the project, unveiling its tracklist earlier in February after premiering concept photos at the end of January.
It’s “an album that we’ve all kind of obviously come back from after that year of exploring and all being our individual selves,” Rosé recently said on Call Her Daddy. “I think it was really interesting to come back and see what was created after that. I really like all the songs there.”
Here’s a snapshot of where K-pop spectacle meets 5,000 years of history.
Blackpink
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