"Barbie" Gets Digital Release Date

Greta Gerwig's "Barbie" is hitting digital platforms on Tuesday, September 12.

The reimagining stars Margot Robbie as the main Barbie and Ryan Gosling as the original Ken, alongside other co-stars such as Dua Lipa, Issa Rae, Nicola Coughlan, Hari Nef, Kate McKinnon, Emma Mackey, and more as different versions of the doll and various Kens, including Simu Liu.

Other surprise stars include Michael Cera, America Ferrera, Helen Mirren, Will Ferrell, and more.

Gerwig directed the project from a script she co-wrote with Noah Baumbach.

It follows Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans.

Robbie also produced the movie through her LuckyChap production company alongside LuckyChap’s Tom Ackerley. It is also produced by Mattel Films’ Robbie Brenner and Paddington’s David Heyman.

The reimagining will feature new music from Lipa. She has recorded a song specifically for the pic.

The Barbie project dates back all the way to 2009, with Sony originally lining up Diablo Cody to write the script in 2014. Two years later, Amy Schumer was cast for the titular role from a script by Hilary Winston.

However, the project remained in development until Warner Bros. and Robbie picked it up in 2018, originally aiming for Patty Jenkins on directing duties.