Hollywood star Angelina Jolie announced Wednesday on Instagram that she is launching her fashion brand called "Atelier Jolie". which she called “a collective where everyone can create.”
The Oscar-winning actress is also known as a former United Nations goodwill ambassador and special envoy. Her new fashion brand will be purpose-driven, using deadstock fabric and supporting refugees and other marginalized groups.
"I’m starting something new today—a collective where everyone can create. Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world," she wrote.
"It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.
"I’m looking forward to growing this with you. More soon," she concluded.
It is estimated that over 100 million tonnes of textile waste end up in landfill sites every year - and it seems as though Atelier Jolie is aiming to play a part in ending that environmental issue.
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