British singer-songwriter Adele unveiled Monday a new song titled “Hold On”, the second song from her forthcoming album "30".
The track is featured in a new holiday-themed advertisement for Amazon.
The footage shares a message about anxiety, showing a woman sending a young girl who lives next door to her a present to help her with her struggles. “Kindness. The greatest gift”, reads the screen at the end of the commercial.
The pop star officially announced her comeback earlier this fall, following some cryptic signage. She released her first single “Easy on Me” from the new album, not long after.
Adele will celebrate her new album with a UK TV special called "An Audience With Adele", on November 21.
The special is set to broadcast on ITV and will showcase material from the record along with some of her classic hits at the London Palladium.
She is also slated to perform a two-hour US TV special titled "Adele: One Night Only", and give an exclusive interview with Oprah Winfrey.
The two-hour event will air on CBS Television Network on November 14.
Moreover, Adele is set to perform two huge shows at London’s Hyde Park in the UK next summer. Tickets for the gigs, which will be her first UK headline dates since 2017, have now sold out.