American actress-singer Zendaya has been tapped as Louis Vuitton’s newest house ambassador, becoming the face of their iconic Capucines bag.
The "Euphoria" actress, 26, was named the newest house ambassador and face of the iconic Capucines bag on Thursday — a move that fans have been speculating would happen since last month.
The Golden Globe and Emmy winner made a surprise appearance at Louis Vuitton's Paris Fashion Week show in March — where she was pictured with LV ambassadors Emma Stone and Ana de Armas — fans wondered if she might be taking on a new role.
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The Capucines handbag was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854. It has become a defining silhouette for the luxury fashion house.
The handbag is crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options. It is both practical and elegant.
“It’s really beautifully made and durable,” Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the bag.
“If I buy something I want it to really last me. I’m not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy,” she added.
The partnership marks Zendaya’s first with the luxury fashion brand. The campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray.
It was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach.
The campaign marks the first time that the brand’s miniature Capucines BB is pictured in an advertisement for the bag, which comes in models of various sizes.
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