Central Asia continues to strengthen its position as one of the world's most promising tourism destinations, attracting an increasing number of travelers thanks to its rich historical and cultural heritage, unique natural landscapes, and expanding regional cooperation. Uzbekistan plays a key role in this process by consistently implementing large-scale tourism reforms, improving tourism infrastructure, and actively promoting the country's tourism potential on the international stage. During the first half of 2026, Uzbekistan welcomed more than 6.5 million foreign visitors for tourism purposes, nearly 25% more than during the same period last year. In May and June alone, the country received over 2.5 million international tourists, confirming the steady growth of global interest in Uzbekistan's tourism offerings.
Kyrgyzstan remains one of Uzbekistan's key regional partners. During the first six months of 2026, tourist arrivals from Kyrgyzstan continued to grow steadily, reflecting the strong tourism ties between the two countries and the progressive development of bilateral cooperation.
The growth in mutual tourist exchanges is the result of systematic efforts to expand cooperation in the tourism sector. Uzbekistan and Kyrgyzstan continue to strengthen their partnership through intergovernmental agreements and joint programs. Their cooperation covers a broad range of areas, including the promotion of joint tourism routes, participation in international tourism events, the organization of familiarization tours, the exchange of expertise, and the implementation of joint tourism development initiatives.
New opportunities for expanding bilateral cooperation have emerged following the proposal by the President of the Republic of Uzbekistan, Shavkat Mirziyoyev, to establish the Central Asia Tourism Ring. The initiative was announced in May 2026 during the Annual Meeting of the Board of Governors of the Asian Development Bank. It aims to create an integrated tourism space across Central Asia and provide additional opportunities for promoting multi-country travel routes, making the region even more attractive to visitors from third countries.
Today, cooperation between Uzbekistan and Kyrgyzstan extends well beyond the traditional exchange of tourists. Both countries are focusing on developing integrated tourism products primarily designed for travelers from third countries. Their shared historical and cultural heritage provides a strong foundation for creating itineraries that combine Silk Road landmarks, cultural attractions, and natural destinations across both Uzbekistan and Kyrgyzstan. The two countries are already jointly promoting such routes as "Journey Along the Silk Road" and "Journey Through the Natural Attractions of Uzbekistan and Kyrgyzstan," while also developing other collaborative tourism initiatives.
International tourism exhibitions, forums, and industry events remain important platforms for strengthening bilateral cooperation. Kyrgyzstan is one of the regular participants in the Tashkent International Tourism Fair "Tourism on the Silk Road," while representatives of the tourism authorities of both countries regularly meet during events organized under the framework of the Shanghai Cooperation Organisation. These meetings focus on increasing tourist flows, improving transport connectivity, promoting joint tourism routes, and expanding cooperation between tourism organizations.
In recent years, the two countries have organized reciprocal familiarization trips for tour operators, media tours, presentations showcasing the tourism potential of their regions, and joint educational programs. These initiatives facilitate the exchange of professional expertise, strengthen direct contacts between tourism industry representatives, and create new opportunities for promoting the tourism potential of both countries.
Among the most promising areas for future cooperation are the development of cross-border tourism, further improvement of border-crossing procedures, the promotion of new joint tourism routes, and closer collaboration within the concept of Central Asia as a single tourism destination. The implementation of these initiatives will create additional opportunities to increase mutual tourist flows and attract more international visitors from third-country markets.
The continued expansion of cooperation between Uzbekistan and Kyrgyzstan demonstrates the strong potential of their tourism partnership. Growing tourist exchanges, the development of joint projects, and the implementation of new regional initiatives are laying a solid foundation for further strengthening tourism ties, enhancing Central Asia's competitiveness in the global tourism market, and promoting the region as an attractive destination for international travelers.
CENTRAL ASIA AND AZERBAIJAN: NEW PROSPECTS FOR REGIONAL COOPERATION IN TOURISM
In recent years, the development of regional cooperation has become one of the key drivers of sustainable growth in the global tourism industry. An increasing number of travelers are choosing to explore entire regions rather than individual countries, attracted by their shared history, cultural heritage, and convenient transport connectivity. As a result, the development of cross-border tourism routes and the joint promotion of tourism products are now widely recognized as effective tools for enhancing international competitiveness.
Central Asia possesses unique advantages for creating such an integrated tourism space. The historic cities of the Great Silk Road, rich cultural heritage, diverse natural landscapes, and centuries-old traditions provide exceptional opportunities for developing virtually every modern form of tourism—from cultural and heritage tourism and pilgrimage tourism to gastronomic, ethnographic, ecotourism, adventure, and medical tourism.
One of the most significant initiatives in this area was proposed by the President of the Republic of Uzbekistan, Shavkat Mirziyoyev, who put forward the idea of establishing the "Central Asia Tourism Ring"—a unified tourism area bringing together the countries of the region. The initiative was presented in May 2026 during the Annual Meeting of the Board of Governors of the Asian Development Bank.
Presenting the initiative, the President emphasized that amid growing global uncertainty, millions of travelers are increasingly choosing safe destinations, while Central Asia possesses enormous potential for the development of diverse tourism segments. Owing to comprehensive reforms in tourism infrastructure, improvements in service quality, visa and transport policies, and enhanced traveler safety, the number of foreign visitors to Uzbekistan has increased sixfold over the past decade. In 2025 alone, the country welcomed 11.7 million international visitors.
The development of the Central Asia Tourism Ring extends cooperation beyond the boundaries of the region itself. On the contrary, it creates new opportunities for collaboration with countries historically connected to Central Asia through the routes of the Great Silk Road. One of the most successful examples of such cooperation is the tourism partnership between Uzbekistan and Azerbaijan.
Bilateral cooperation in tourism is built upon a solid foundation. An intergovernmental agreement on cooperation was signed as early as 1996. Over the years, the two countries have significantly expanded their legal and institutional framework for cooperation, including the adoption of the 2024–2026 Tourism Action Plan between the Tourism Committee of the Republic of Uzbekistan and the State Tourism Agency of the Republic of Azerbaijan.
A new impetus to bilateral cooperation was given on 4 April 2025, when the National PR Centre of the Republic of Uzbekistan and the Azerbaijan Tourism Board signed a Memorandum of Understanding in Samarkand. The document provides for the implementation of the Joint Silk Road Highlights Tour project, aimed at jointly promoting tourism routes along the Great Silk Road in international markets.
The concept of the project is based on combining the tourism potential of the two countries into a single travel experience. The itinerary includes the historic cities of Baku, Shamakhi, Sheki, Khiva, Bukhara, and Samarkand, enabling international visitors to discover the rich cultural heritage of several major centers of the Great Silk Road within a single journey. Particular emphasis is placed on the joint promotion of tourism routes through webinars, roadshows, B2B meetings, and presentations for representatives of the international tourism industry.
A practical embodiment of this initiative was the joint Highlights of the Silk Road roadshow held in October 2025. The promotional campaign covered Germany, Austria, Switzerland, Hungary, the Czech Republic, and Spain. During the roadshow, tourism companies from Uzbekistan and Azerbaijan presented their tourism offerings to European partners, conducted a series of B2B meetings, and discussed opportunities for developing combined tour packages and expanding bilateral cooperation. The business programme was complemented by cultural events showcasing the rich traditions and cultural heritage of both countries.
The effectiveness of these joint efforts is also reflected in tourism statistics. During the period from January to May 2026, the number of Azerbaijani citizens visiting Uzbekistan increased by more than 80 percent compared with the corresponding period of the previous year. This strong growth demonstrates the increasing interest in Uzbekistan's tourism potential and the effectiveness of the two countries' joint promotional efforts.
Alongside the implementation of major joint projects, practical cooperation between the respective tourism authorities continues to expand. Representatives of the tourism administrations of both countries regularly participate in international tourism exhibitions, industry forums, and meetings of international organizations. They also conduct reciprocal official visits, organize familiarization tours for media representatives and tourism professionals, and implement joint cultural and gastronomic initiatives. This format of cooperation facilitates the exchange of expertise, strengthens the promotion of national tourism brands, and contributes to the development of new competitive tourism products.
Looking ahead, the two countries intend to further develop joint Silk Road tourism routes, expand professional exchange programmes for tourism specialists, strengthen cooperation in tourism education and capacity building, and intensify the joint promotion of their tourism potential in third-country markets.
Today, Uzbekistan's tourism policy is guided by the principles of openness, partnership, and regional connectivity. The initiative of the President of the Republic of Uzbekistan to establish the Central Asia Tourism Ring creates new opportunities for developing modern multi-destination tourism routes, while the successful implementation of joint projects with Azerbaijan demonstrates the effectiveness of coordinated efforts to promote the shared heritage of the Great Silk Road. The consistent expansion of such cooperation contributes to enhancing Uzbekistan's tourism appeal, strengthening international partnerships, and creating new opportunities for the sustainable development of the tourism industry.
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