In a bid to promote Egypt's tourism, the General Authority for Tourism Promotion, representing the Ministry of Tourism and Antiquities, is participating in the 27th EMITT International Tourism Exhibition in Istanbul, Turkey, the fifth largest tourism exhibition in the world.
The Egyptian pavilion was opened by Turkish officials such as Davut Gül, Governor of Istanbul, Hacer Eylül, the exhibition organizer, and Mr. Amr El-Qadi, CEO of the Egyptian General Authority for Tourism Promotion. Also present were Omnia El-Zahed, Director of the EgyptAir office in Istanbul, Ahmed Ali from the Egyptian General Authority for Tourism Promotion, and Dalia Ali, responsible for the Central Office of the Turkish Market in the General Administration of Internal Offices in the Central Administration of Tourist Offices at the Egyptian General Authority for Tourism Activation.
El-Kady explained that this is Egypt's first participation in the EMITT International Tourism Exhibition since 2016. He emphasized the Ministry and the Authority's interest in the Turkish market and their aim to enhance cooperation with tourism and aviation companies to attract more incoming tourist traffic. He also noted that this has already increased by 230% in 2023 compared to 2022, thanks to the facilities provided by Egypt to obtain tourist visas for Turkish tourists.
During the exhibition, the CEO of the Authority reviewed the diversity of Egyptian tourism products, including cultural, beach, recreational, adventure, and family tourism. He pointed out that tourists can visit Egypt throughout the year because of its warm and sunny atmosphere and stunning beaches.
The CEO of the Authority held several professional meetings with the President of the Turkish Tourism Promotion Authority, representatives of Turkish Airlines, the President of the Turkish Tourism Companies Association “Tour Sab,” and a number of tour operators in the Turkish market. They discussed ways of cooperation to attract more tourist traffic from the Turkish market to Egypt, such as joint tourism programs between Egypt and Turkey, exchanging experiences in training, learning about the latest modern means of promotion, and benefiting from Turkish expertise in this field.