Tommy Hilfiger Returns to New York Fashion Week with "A New York Moment" Show on Feb. 9

Tommy Hilfiger will return to New York Fashion Week with a fall 2024 collection — titled “A New York Moment” — on Friday, February 9. 

Hilfiger will present his fall ’24 women’s and men’s collection during an evening that will be wrapped in a New York City-inspired red, white, and blue spirit. 

The show is held at 8 p.m. between Kim Shui at 7 p.m. and Bach Mai at 9 p.m. It will take place at an undisclosed Manhattan location that will be revealed closer to the show date and is set to represent “a modern-day expression of classic American cool through the eyes of the ultimate American dreamer,”.

“New York City taught me to dream big,” Tommy Hilfiger said on Friday. “As a young designer it was the birthplace of my vision. The pulse of the city, its culture of confidence and openness, has fueled the brand since the very beginning. I’m excited to translate this feeling onto the runway with a signature Tommy twist that’s become our calling card through the decades.” 

The Council of Fashion Designers of America (CFDA) came out with its preliminary official New York Fashion Week schedule on Wednesday. The show week runs from February 9-14. 

A return to home turf in more ways than one, the show will re-explore the brand’s original preppy roots, as well as redefine the fashion week experience.

Over the years, “TommyNow” fashion shows, with elaborate themes and sets, took place in New York City, Los Angeles, London, Milan, Shanghai, and Paris, with looks that were available immediately across dozens of countries online at tommy.com, in Tommy Hilfiger stores, and at select wholesale partners and on social media.

The February show will feature the fall 2024 collection and shift the focus toward the brand’s cultural partnerships and seasonal campaigns.

“Tommy Hilfiger is one of the great American dreamers,” said Steven Kolb, chief executive officer of the CFDA. “His unique vision and enduring impact on the fashion industry have paved the way for many. It’s a fitting celebration of American design, and I’m honored to witness the continued contributions of such an influential figure in our industry.”

More than 70 confirmed designers will participate in New York Fashion Week, with additional collections being presented digitally and by appointment. 

Among those designers participating in February are Michael Kors, Carolina Herrera, Khaite, Gabriela Hearst, Tory Burch, Proenza Schouler, Brandon Maxwell, Jason Wu, 3.1 Phillip Lim, Sergio Hudson, Altuzarra, and Thom Browne.