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Editor in Chief Mohamed Wadie
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When Natural Becomes the New Luxury


Sun 27 Jul 2025 | 12:54 AM
Pasant Elzaitony

In a world dominated by filters and retouched images — where faces have become increasingly similar and trends often blur individuality — a new wave of beauty has emerged. One that redefines attractiveness from the inside out. It's called natural beauty — a movement that embraces authenticity, uniqueness, and simplicity over artificial perfection.

In 2025, the beauty scene is witnessing a powerful comeback of what experts now call "clean, effortless beauty." Perfectly sculpted eyebrows and heavy contouring are giving way to naturally full brows, a fresh, glowing complexion, and skincare that celebrates what’s real — not masked.

Real Role Models… and Their Natural Recipes

Yasmine Sabri – Nature-Inspired Radiance

The Egyptian actress is an advocate of natural beauty, often posting unfiltered, makeup-free photos on Instagram. Her favorite skincare secrets include:

Hydrating Face Mask:

1 tsp raw honey

5 drops argan oil

1 tsp mashed avocado

Mix and apply to the face for 15 minutes, then rinse with lukewarm water.

Hair Repair Mask:

2 tbsp coconut oil

1 egg yolk

1 tsp honey

Apply to clean hair, leave for 1 hour, and wash thoroughly with shampoo.

Zeinab Fayyad – Lebanese Traditions, Naturally

Daughter of singer Haifa Wehbe, Zeinab has become a natural beauty icon across social platforms, promoting heritage-inspired routines:

Pure Rose Water Toner:

Spray fresh rose water on clean skin daily to tone and refresh.

DIY Body Scrub:

3 tbsp brown sugar

2 tbsp olive oil

1 tsp lemon juice

Gently scrub once a week for silky-smooth skin.

Laila Abdallah – Embracing Her Real Skin

The Kuwaiti actress takes pride in her freckles and promotes a makeup-minimal look. She recommends:

Brightening Face Mask:

1 tbsp yogurt

1 tbsp cornstarch

½ tsp honey

Leave on for 20 minutes, then rinse with cool water.

Soothing Night Serum:

1 tsp sweet almond oil

2 drops lavender essential oil

Massage into the face before bed.

Alicia Keys – A Global Symbol of Bare-Faced Beauty

The Grammy-winning singer famously quit makeup years ago. Her beauty routine is focused on nourishment:

Charcoal Detox Mask:

½ tsp activated charcoal

1 tsp aloe vera gel

2–3 drops tea tree oil

Apply once a week to deeply cleanse the skin.

Morning Glow Elixir (her daily ritual):

1 cup warm water

1 tsp raw honey

Juice of ½ lemon

1 slice fresh ginger

Drink first thing in the morning for skin that glows from within.

More Than a Trend… A Shift in Consciousness

This movement isn’t just about aesthetics — it’s a cultural awakening. It’s about choosing health over illusion, confidence over conformity, and celebrating what makes each face unique.

Stylists and makeup artists are now embracing a “barely-there” look: minimal products, natural textures, and letting the skin breathe. Air-dried hair, soft brows, and dew-kissed cheeks have replaced harsh lines and full-coverage foundations.

In an age of noise and digital perfection, women are returning to their mirrors with a smile…

Because they've discovered that the most beautiful thing they wear — is what nature gave them.