Spotify has unveiled a new feature designed to enhance user engagement and streamline music discovery.
The platform has introduced an Upcoming Releases hub, offering personalized album recommendations based on individual listening habits.
Accessible through the Search tab under the Browse all section on mobile devices, the hub provides fans with a curated preview of albums set to launch soon. It includes the Top 10 Global Countdowns, which highlight the most anticipated releases determined by global pre-save data.
Users can explore Countdown Pages for upcoming albums, which detail track lists, already released singles, exclusive merchandise, and artist clips. The platform enables pre-saving of these albums, and listeners will receive a push notification once the music becomes available. Pre-saved releases are automatically added to users' libraries, ensuring seamless access upon launch.
This new hub is expected to significantly improve music discovery, helping fans stay updated on future releases that align with their tastes. It also benefits artists by increasing visibility for their upcoming projects and providing direct access to merchandise and tour details.
In addition, Spotify is introducing Countdown Charts across its social media platforms, including Instagram, TikTok, and X. These weekly charts, updated every Wednesday, will rank the ten most pre-saved upcoming albums globally, further driving fan anticipation and engagement.