Spotify to Enter Metaverse with K-Pop Music This Spring

Spotify became the first streaming music service to join the metaverse, launching a new virtual island on the Roblox platform.

“Through this interactive world, we're creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch," the statement read. "Spotify Island is an audio oasis that has it all.”

“Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap,” Spotify said in a statement about the new Roblox collaboration.

The island allows users to meet their favorite musical artists, play different sounds, explore quests, collect virtual merchandise and listen to music.

Also, the Roblox platform will enable developers to create games that act as inpidual worlds for the more than 44 million daily active users to join. However, it has come under fire for not doing enough to protect its younger users.

In like manner, you can find a "musical play box" featuring a soundtrack that is powered by Spotify's audio creation tool, Soundtrap, that can be played, paused, and skipped by users.

The first theme island to launch will be K-town, dedicated to the world of K-Pop, coming online later this Spring and featuring a meetup with Stray Kids and SUNMI.

Spotify describes it as a “paradise of sound where fans and artists from all over the world can hang out and explore a wonderland of sounds, quests, and merch.”