Snapchat launched a new Birthdays Mini feature in many countries to allow users keep a track of all their friends' birthdays easily, reports said on Thursday.
The new feature will show users a list of upcoming and recent birthdays, and they also can receive personal greetings and birthday messages from their friends on the platform.
Interestingly, it will display birthdays organized by zodiac signs in a separate tab. Along with tracking friends' birthdays, a user can even countdown to their own birthday.
Snapchat users who have opted to have their birthdays mentioned on their Snapchat profiles will have their birthdays listed in the Birthdays Mini list.
The company affirmed that it will not display the birth year or age of the user to others —only the user can see this information.
"Today we launched Birthdays Mini to make it fun and easy to remember and celebrate your Snapchat friends' birthdays! You can enjoy personal greetings and birthday messages from your friends — all inside of Snapchat", the company said in a statement.
The latest feature is available on the social media app for both Android and iOS users starting today (September 9). You can find this new feature behind the rocket icon in Chat. It can be also accessed via the search bar in the application.