Samsung announced on Tuesday, that its brand ranked 5th most-valuable global brand this year. The brand is valued at $62.3 billion, according to Interbrand’s latest top 100 best global brands list. Also, the firm is the 1st South Korean to achieve the feat, after initial evaluation of its brand value began in 2000.
The firm reported that its quick response to the COVID-19 pandemic with global activities for corporate social responsibility, companywide programs for sustainable development, continuous launching of innovative products and consistent investment into advanced technologies led to the growth of its brand value.
Moreover, Samsung’s Mobile Communications business bossted its leadership in the 5G smartphone market and resonated with Generation Z with the Galaxy A series, and marketing activities such as; the “Awesome” campaign.
In the network business, the firm has established its position as a leader in 5G, by pioneering new markets and expanding partnerships with business in key markets such as: the US and Japan.
On other hand, the firm became the 1st in the world to produce the EUV-based DRAM and has been continuously making investments in HBM2E Flashbolt applied with AI, automotive parts, IoT, AI and 5G for years.
In system LSI, the company continued technological innovation and investment for Exynos and ISOCELL, and reinforced cooperation with major partners such as Audi, according to Samsung Newsroom.