Salah's Social Media Disappearance Seems Marketing Issue

By Nawal Sayed

CAIRO, Jan. 24 (SEE) - Two days ago, social

media users, especially football fans worldwide, noticed the sudden

deactivation of Egyptian Liverpool forward, Mohamed Salah’s Twitter, Instagram and

Facebook accounts.

The deactivation came after Salah posted a very

cryptic tweet which got everyone following him, really confused.

Speculations started circulating all social

media platforms, as many users came up with reasons why the international

player would want to quit social media all of a sudden.

One of the theories pointed out that his feud

with the Egyptian Football Association might have been resumed for unknown

reasons.

Another scenario is that Salah might move to

another football club, leaving the Liverpool as part of the current ongoing

January transfer window.

A third scenario, which seems more likely, is

related to marketing issues.

A few hours ago, DHL Express Egypt Twitter

account posted a strange tweet, saying that "We reached Salah and we can

connect you with." No further details were posted.

As a part of the marketing campaign that Salah

has succeeded in, his social media disappearance might be a shift in this campaign.

In May, 2018, DHL

Express, held a press conference in Cheshire, England, to announce its new

Middle East and North Africa exclusive partnership for globally renowned

English premiership and Egyptian National player Mohamed Salah to be its

ambassador for the region.

The partnership was

announced as collaboration with DHL Express for the regional territory of MENA.

In August, 2018, Transfermarkt

announced that Salah became one of the top 10 valuable players in the world.

Liverpool’s star Salah

ranked fourth, with a market value of €150m, equaling the 2018 World Cup winner

Kélien Mbappé, who plays with Paris Saint-Germain.

Salah was followed by Tottenham Hotspur’s striker Harry Kane and Manchester City’s Kevin De Bruyne, who came in the fifth and sixth places, respectively, with the same market value.

Salah, 26, joined Liverpool in a club-record €42m transfer deal from AS Roma last June. He managed to break several records in his debut season, which contributed to massively increasing his market value.

in last July, Salah signed a new five-year contract with the Premier League team until 2023 and doubled his wage to around £200,000 a week.