Saint Laurent Holds Latest Fashion Show at Desert

There were no spectators, at Saint Laurent’s presentation of its Saint Laurent Spring/Summer 2021 Women Collection, only drone footage of models walking in the middle of a honey-colored desert.

Every year, France’s top fashion houses compete to find the most spectacular locations in Paris to host their shows but seeing as catwalks closed due to the coronavirus pandemic, brands now try to outdo each other with spectacular locations for their online shows.

During the first wave of the pandemic in April, Saint Laurent, owned by the Kering conglomerate, broke away from the usual twice-yearly calendar of women’s catwalk shows in Paris.

The house recently revealed its latest collection, designed by Anthony Vaccarello, with a 10-minute Vaccarello fashion film called “I wish you were here”.

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Models, some of them struggling to walk in the sand with high heels, showed off sensuous evening wear, others boardroom-ready conservative pantsuits. They also wore tight-fitting ribbed skirts under black leather jackets, figure-hugging black dresses with a top-to-bottom zipper, sheer halter dresses, and gold-and-black brocade jackets.

The looks were interspersed with some flowing dresses with floral motives. Many models sported YSL-branded mini belt bags.

As night fell over the desert, the models walked along a ridge of fire burning on the dune’s crest, the flames reflected in the evening sparkle, gold embroidery, and Claude Lalanne-designed jewelry.

Saint Laurent declined to reveal the location, only saying it was a desert in the north. The house said the film was “an invitation for escapism”, without specifying from what, whether from coronavirus or the year 2020.