Real Mark Mediates between 'Omar Effendi', 'Majid Al Futtaim' on Behalf of Carrefour

Omar Effendi - one of the Holding Companies for Construction and Development affiliated with the Ministry of Public Business Sector - announced that it has signed a contract with Majid Al Futtaim Company to open new branches of Carrefour inside the commercial centers owned by the "Omar Effendi" company.

The cooperation protocol was signed by Maj.  Gen. Ayman Salem, Chairman of “Omar Effendi”, and Jean-Luc Graziato, Director of Carrefour Egypt at Majid Al Futtaim Retail, in the presence of Eng. Hisham Abu Al-Ata, Chairman of the Holding Company for Construction and Development,   Dalia Al-Anani, Chairman of the Board of Directors of Real Mark, Jasser Bahjat, Chairman of the Board of Directors of Amaken Real Estate Investment Company.

The contract comes within the framework of the Holding Company for Construction’s strategy to develop the branches of the prestigious “Omar Effendi” chain, to become the most famous leading brands in the Egyptian, African and Arab markets, as it has a great impact on maximizing returns and revenues.

This step falls within the framework of a comprehensive plan to develop 14 branches of the "Omar Effendi" company on the axes of companies and inpiduals.

The ideal development plan includes raising the competencies and training of inpiduals working in the “Omar Effendi” branches by activating and improving commercial services at the customer level by providing a selection of high-quality products manufactured locally and internationally, developing work mechanisms from internal systems and electronic payment methods.

Real Mark Company, in cooperation with Amaken Real Estate Investment Company, undertook the negotiations on behalf of the holding company in an attempt to make successful ways of dealing between public business sector companies and private companies such as "Majid Al Futtaim".

Since its launching in the Egyptian market, Real Mark has adopted the role of the marketing arm of the Holding Company for Construction and Development and some of its subsidiaries.