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Editor in Chief Mohamed Wadie

Dexter Navy Shots "CPFM x Nike" Latest Campaign in Egypt


Fri 28 Oct 2022 | 05:36 PM
By Pasant Elzaitony

London-born Filmmaker and photographer Dexter Navy traveled to his father's homeland in Egypt for the Cactus Plant Flea Market and Nike's latest campaign.

The collection featured colorful designs for everyday life as well as sporty ’90s products inspired by bootleg pieces found at flea markets.

The Grammy-nominated director chose Egyptian men and women to model the collection.

Since their first co-created clothing drop in 2019, Cactus Plant Flea Market and Nike have established a strongly-defined visual language for their collections: big logos, bold colors, boisterous details, baggy cuts, and bootleg inspirations.

Contributed by Yara Sameh