Pantone has announced an "evocative soft brown" which is PANTONE 17-1230 Mocha Mousse as the 2025 color of the year.
Pantone said that the Mocha Mousse was “a mellow brown infused with a sensorial and comforting warmth.”
It added: “A warming rich brown hue, PANTONE 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort."
The executive director of the Pantone Color Institute Leatrice Eiseman said the color reflects “thoughtful indulgence.”
“Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe,” she added in Pantone's official statement.
The Vice President of the Pantone Color Institute Laurie Pressman expressed that Mocha Mousse feeds into a desire for harmony.
“With that in mind, for Pantone Color of the Year 2025, we look to a color that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others,” she explained.
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