Capitalising on China's projected tourism growth was a key topic at yesterday’sMarket Insights Summitat Arabian Travel Market (ATM). The summit, which took place on the Global Stage at the Middle East’s leading travel and tourism exhibition, explored the potential of the developing marketssuch as China.
Sharing the latest research from Petal Ads platform stressed that Between Q1 2023 and Q1 2024 the number of outbound Chinese tourists visiting the Middle East increased by 54%, with the UAE, Egypt and Saudi Arabia being the top destinations in the region for Chinese travelers.
In 2023, China accounted for 10% of global travel, with a collective spending of approximately US $265 billion. The primary driver for China’s outbound tourists is the cultural experiences they can enjoy in foreign destinations.
In terms of when they travel, notable seasons are the May Day holiday, China National Day and the Spring Festival.
According to research, 66% of people traveling to the Middle East are looking to engage in cultural experiences, andthe majority of outbound Chinese tourists are motivated by factors such as luxury offerings and sporting attractions.
The research also identified a significant spike in the senior middle-class segment who prefer quality travel and have access to a higher disposable income.
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