Nike Celebrates Diversity in Oxford Street

Nike took a huge step towards equality and persity by using the first plus size mannequin in the Oxford Street Nike store.

They had first celebrated size persity by launching first plus size collection in 2017 offering sizes from 1X to 3X.

Check their online collection:

https://store.nike.com/eg/en_gb/pw/womens-plus-sizes/7ptZrd8

The firm plans to introduce more plus size and para-sport mannequins in stores.

As a result, common people,plus size fashion bloggers and Instagrammers were impressed. They praised the company for such a step.

Nike said in a press release, "To celebrate the persity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content but also show Nike plus size and para-sport mannequins for the first time on a retail space."