Mobile World Congress "MWC", considered the telecoms industry's biggest annual gathering, was cancelled. MWC 2021, originally scheduled for early March, will now be held in Barcelona, Spain, from June 28 to July 1. This year's congress was cancelled at the last minute as the virus spread around the world.
The MWC 2021 event, which combines a glitzy trade show with a frenzy of executive networking, will be face to face but attendance will be down from the 110,000 who traditionally converge in the Catalan capital as winter turns to spring.
MWC 2021
GSMA, includes 750 operators and 400 more companies in the wider industry as members, scratched this year's event after an exodus by exhibitors. Travel, auto and technology shows quickly followed, forcing organisers to adapt to online formats.
According to Mats Granryd the GSMA director general, the industry association that hosts the congress. It's going to be physical. It's going to be face to face. But it's going to have a bigger virtual component. On other hand, Granryd noted that Seventy-eight of the top-100 exhibitors had already signed up for next year as well as a number that could reach the eighties after the event got pushed back to the Mediterranean summer.
In contrast, the delay seeks to buy time to strengthen hygiene measures around a "touchless" event that, in one social distancing feature, will replace tickets with admission using facial recognition technology.
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