Moroccan singer, Saad Lamjarred’s music video “Lmaallam” (The Boss) has achieved a new record.
The music video has achieved a tremendous success by receiving over 763 million views on YouTube, making it the most-watched song in the Arab world as of September 2019.
It has also earned a Guinness World Record achievement after garnering 500 million views on YouTube within three months of its release.
Saad Lamjarred, born on April 7, 1985, is a Moroccan pop singer, dancer, singer-songwriter, actor and record producer.
The 34-year-old had a special interest in playing the piano, as well as singing as early as the age of four.
Saad then went on to study at the Conservatory of Music in Rabat, where he studied music, art theory and dance.
He performed many productions wherein he would collaborate with his father.
Lamjarred moved to the US in 2001 and cites this as one of the main sources of inspiration for his music, crediting the experience for exposing him to western music and having a defining effect on his style and the type of artist he wanted to identify as.
In 2007, he took part in Super Star, a widely popular Arab talent TV show, and was placed second in season 4 of the series that was won by the Tunisian Marwan Ali. His participation earned him recognition.
He started in 2011 his acting career, playing the male lead in Ahlam Nassim, a Moroccan soap opera. He released an album in 2013, titled ‘Wala Aalik’.
The 34-year-old released that same year two more EPs, namely “Salina” and “Enty”. The title song of the latter, “Enty”, became one of Lamjarred’s biggest hits and earned him an award at the Méditel Morocco Music Awards 2014, as well as a nomination for the Best Middle East Act at the 2014 MTV Europe Music Awards.
He was also nominated for the Best Middle East Act at the 2014 MTV Europe Music Awards. He won the Murex d’Or in the category of “Best Arabic Song” for his 2014 song “Enty”.
A year later, Lamjarred released another single titled “Ana Machi Sahel”, which he soon followed up with a black-and-white music video released on YouTube that features dozens of Lamjarred’s fans, who have filmed themselves singing along to the song at home, in their cars and out and about.
He didn’t wait too long to release another single by the name of “Ghaltana” in the form of a video clip directed by Amr Rouani. The video caught eyes because of its Wild West, gritty feel, inspired by Rouani’s childhood love of Mad Max films.
The star’s latest collaboration is music video ” Ensay” featuring Egyptian actor, Mohamad Ramadan.