Many multinationals, including McDonald's, Coca-Cola, Audi and Volkswagen have interpreted "social distancing" with a redesigned logo to emphasize the need to take precaution against the spread of coronavirus.
The term has become popular recently because of the spread of the novel coronavirus. Social distancing means standing 6 feet apart from others in an effort to lower the risk of contracting the illness.
Social distancing has recently become voguish due to the spread of the novel coronavirus. The term means standing 1-2 meters away from others in an attempt to reduce the risk of the spread of the deadly virus.
According to two graphic designers, messages and slogans created to advertise for social spacing have pros and cons.
According to professional graphic designers, slogans created to pronounce social spacing have advantages and disadvantages.
"Brands that design social distance logos have the power to reduce the severity of what we're going through. Creativity, passion and thought that goes into the desire to help, educate and participate in the physical distancing is a noteworthy remark," one graphic designer told CNN.
"Understanding the situation, shutting up and doing something helpful is really the only way to go here. When you see brands like McDonald's or Coca-Cola spacing out their logos in 'solidarity,' it strikes a sour note," he added, pointing out that understanding the situation, and doing something useful is actually the only way to go.
"When you see brands like McDonald's or Coca-Cola separate their slogans to support the current lockdown and social distancing, it draws attention," the designer pointed out.
It's time for brands to provide a real service referencing companies commitment to benefit the community like Gap's GPS making masks for healthcare workers or Christian Dior and Givenchy, manufacturing hand sanitizers.
The coronavirus pandemic has escalated dramatically to report around 720, 415 of infected cases and 33,908 reported deaths.
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