Strategic communications have become a critical driver of economic development, with experts arguing they are now essential for attracting investment, strengthening competitiveness and supporting sustainable growth, participants at an international forum in Moscow said.
"The Strategic Communications. Ideas & Insights" forum brought together government officials, business leaders, communications specialists and academics to discuss how communication strategies can contribute to economic development and institutional resilience.
Speakers said intangible assets—including corporate reputation, branding, digital presence and media engagement—have become increasingly important in shaping market performance and enhancing the competitiveness of businesses and regions.
Participants also stressed the need for organizations to adapt to a rapidly evolving communications landscape by adopting more effective communication strategies and leveraging emerging technologies, including artificial intelligence.
The forum featured discussions on the role of communications in economic infrastructure, brand development and international cooperation, alongside seminars and workshops for public relations and media professionals.
Organizers said the event was intended to strengthen cooperation between the public and private sectors and generate practical recommendations for enhancing the role of strategic communications in economic development.
The forum was organized by the Russian Association of Communications Consultancies, with TV BRICS serving as its international media partner.
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