Talented designer Mohamed Nour made a journey through the history of women's undergarments from the era of the Pharaohs to different historical stages and civilizations, highlighting its design and materials evolution.
In verification that the Pharaonic civilization is the oldest in development and civilization, he showed underclothes photos at each stage with brief information on the most important features of this period in terms of cuts and materials.
It was an amazing journey of rich information accompanied by a captivating pyramid in the middle of the huge hall, inside which he presented the latest achievements of the modern Egyptians, relying on the latest studies, technology, and treatments against bacteria and high-end materials through "Intimates", the first luxury undergarments brand in Egypt.
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The launch event was held in a wide expanse in Darb 15 Art Center in Sheikh Zayed City and drew a large turnout from people interested in industry and fashion.
Among the attendees were stylist Nagham Mounir, image consultant Shira Zakzouk, plastic artist Dr. Nasser El Gilani, and Gina Sultan.
* Unique documentation
Nour told Sada el Balad English (See), in an exclusive interview, that he came up with the idea and made an immense effort in research and study to discover the precise details of different civilizations, starting with the Pharaonic civilization, the mother of civilizations, passing through different civilizations.
The designer added he finds that the underwear museum is a distinctive step in documenting the history of an ancient industry that Egypt has been distinguished by for a long time.
He presented four photos using artificial intelligence to demonstrate to the attendees the different stages of development of the industry.
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Nour also simulated models of different eras with raw materials that were entirely made in Egypt for visitors to see at first before they enter the dazzling pyramid and see the latest collection from Intimates.
He also presented in the museum illustrations of the textile factory in the Obour area, where textiles get exported to the top famous brands of women's underwear in the world and where Intimates became the sole benefactor of its raw materials in Egypt.
* Quality and elegance
Intimates offers a wide range of women's undergarments that meet the needs of modern women.
The company's CEO stated that the brand offers a variety of products with high levels of quality and technology, which will enhance the confidence of Arab women in choosing their clothes.
Intimates is a revolutionary brand that offers Arab women a new experience in the world of women's underwear.
The brand plans to expand in the local and regional market in the coming years and is committed to providing high-quality products that meet the needs of modern women and help enhance their health and self-confidence.
Women can explore the latest designs of the brand on the Intimates website, Instagram, and Facebook.
* Reactions
Mounir expressed her amazement at the exhibition, the magnificence of the idea, and the beauty of the decor that presented the Egyptian product in its most beautiful form, especially as it presents the product in a wonderful artistic form and modern designs that provide comfort and support self-confidence.
Meanwhile, Zakzouk voiced her awe at such a product that carries the finest materials and latest technologies and is entirely made in Egypt starting from the materials' texture to the design and implementation, creating a product with this refinement and beauty that competes strongly with the international product.
Finally, the museum is a unique step in presenting the Egyptian industry in its most beautiful form as it presents the luxurious Egyptian product dazzlingly and attractively.
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